Clean water for life

It amounts to 80% of our bodies. It is vital to the survival of every species on the planet. Yet, in the developing world, over a billion people have little or no access to it. In the more critical areas, only one in five children reaches his or her fifth birthday. Where it’s unclean, it kills around 1.5 million under-fives every year. It causes cholera, diarrhoea, dysentery, guinea-worm infection, typhoid, intestinal-worm infection and trachoma.

It is, of course, water. In the West, we take it for granted every time we fill a child’s paddling pool or tip away a quarter-bottle of Evian that’s started to bore us. Europeans drink around 450 million glasses of chlorine-purified tap water every day. Flush the toilet and you use as much water as the average person in the developing world uses in an entire day.

Astonishingly, the United Nations and the World Health Organisation say that, despite the fact that more than 1.2 billion people have gained access to safe water since 1990, around 1.1 billion people - around one-sixth of the world’s population - still have no access to clean water.

Charity organisations agree, also, that every year diarrhoea strikes about four billion people, causing about 4.5% of all global disease.

The United Nations Millennium Development Goal Number 7 has set a target of halving the proportion of people without access to an improved source of drinking water by 2015. Achieving it will require the aid of science and technology, plus research into contamination of water supplies and the large amount of water used in agriculture.S

At PURIFI, we aim to play our part by getting clean drinking water to those who need it the most. At the heart of our solution is a revolutionary new product, a unique, advanced drinking-water disinfectant without by-products, side effects or undesired hazards. At PURIFI, we believe that clean water for life - for everyone - is a right, not a privilege.